To energize and engage its community, SONY launches contests to win prizes. The products to be won are imported in an online catalog. This catalog is connected to the brand’s retail sites.
The game mechanisms, its rules and the product catalog, everything is developed from the Sinfin™ platform. This allows SONY to propose interactions, increase its engagement rate with its targets and offer an innovative user experience.
The first game for the release of “Ratchet & Clank: Rift Apart” was the creation of a one-armed bandit. Each player had the opportunity to win more than 120 prizes spread over 10 days in the Sinfin™ campaign calendar relayed on Micromania Zinc. The second game developed from the platform to promote the PS5 game “Returnal” was present simultaneously on FNAC and Micromania Zinc. The third activation launched by SONY during the holiday season was a contest to win Playstation® prizes. The products to be won were imported from an online catalog. The catalog was connected to the brand’s retail sites and allowed the community to add items from the interactive catalog to their wish list. Sony drew several wishlists to win.
All contests conducted by SONY on the platform have already resulted in more than 60,000 entries since May 2021.